About the Event :

Structural Equation Modeling (SEM) is a quantitative research technique which can be used to show the causal relationships among variables.  It is a powerful, multivariate technique increasingly found in scientific investigations to test and evaluate multivariate causal relationships.  This webinar will explain the SEM model and its applications in social sciences and business research projects. Participants will understand how SEM helps researchers interpret their research data through sharing of cases.

Facilitator(s) :

Dr TSUI Tak Wing, Paul

Dr Tsui is a Chartered Marketer and a Chartered Electrical Engineer.   Apart from the PhD obtained from the University of South Australia, he has 4 Master degrees in business administration, information systems, engineering and e-commerce.  After his service in VTC, Dr Tsui has been teaching the part-time Master degree programmes at different universities such as the University of Warwick.  His research interests include innovative customer relationship management, technology application for the aging population, and the development of smart technology frameworks for the elderly.

Objectives :

In this webinar, Dr TSUI will explain the SEM model and its applications and share his rich experience in quantitative research using SEM.  Through case sharing, participants can identify the research questions especially in the areas of social sciences or business which SEM can be applied to address.  In addition, Dr TSUI will demonstrate how to interpret the data from SPSS AMOS output and draw conclusions in a research project.

Target Audience :

VTC Teaching and Instructing Staff interested at quantitative research methods and SEM

Enquiry :

Mr LAM Yuk Pun, Stephen
Project Officer
Tel: 2919-1412
E-mail: yplam@vtc.edu.hk

Resources :

Training Materials

Video